Introducing the Soft Sell

Hi everybody,
Let's take a walk among the myriad of feelings regarding the word "soft" as it refers to textiles or rugs. Foremost we will refer to the touch of the fabric on the hand or in the case of rugs, on the feet. A fabric that is soft is extraordinarily good to be touched. However, soft can also refer to one of the senses: something can look soft.

Why do we care about the hand of the fabric or the feel of the rug on our feet? I suggest that we should not want to select a fabric based solely on its appearance but always feel the fabric to ensure the hand is appropriate for its application. We could carry this thinking into the selection of rugs that are chosen for their plushness and welcoming feeling when walking on them.

One more thing, and not really related to the fabrics or rugs but just a quick note. What is the opposite of the SOFT SELL? Of course, it is the HARD SELL. That means the hand is rough to the touch and less comfortable. We would certainly not enjoy a hard sell as that would be less comfortable, not smooth and unpleasantly harsh. We do not want that in any form!!!

Introducing the new private Scottish Wool Textiles Collection from GEORGINA RICE & CO. Their woolen sheers pictured below are soft to the touch and enhances any window treatment. Ranging from $88-$98 per yard, 54" Width, these are available in an array of colors.

Made in Scotland, 100% Wool, Dry Clean Only. Colors from left to right are: Lavender, Daisy, Gold, Paprika, Fresco, Fennel, Glacier, Aqua, and Bamboo. Please visit the showroom at the SF Design Center, Suite 448.

Made in Scotland, 100% Wool, Dry Clean Only. Colors from left to right are: Lavender, Daisy, Gold, Paprika, Fresco, Fennel, Glacier, Aqua, and Bamboo. Please visit the showroom at the SF Design Center, Suite 448.

CHELLA TEXTILES is one of the foremost environmentally friendly indoor and outdoor fabric collections, combining form and function and of course, a soft hand. Lee Menichella, at the helm of the company, was responsible for the 2005 Award for the first Solution Dyed Acrylic Chenille.

Chella Textiles, Montecatini Collection, 100% Solution Dyed Acrylic, Origin: USA

Chella Textiles, Montecatini Collection, 100% Solution Dyed Acrylic, Origin: USA

In 2007, CHELLA TEXTILES was awarded the first solution dyed acrylic velvet. View the entire collection online at www.chellatextiles.com

And lastly, a soft landing with JD STARON RUG COLLECTION. Their rugs are constructed in an array of Mohair, Bamboo Silk, Pashima, and the soft but also strong Wool. These and many other plush and "soft to the feet" rugs can be viewed at the JD Staron Showroom, Space 236 at the San Francisco Design Center and visit their website: www.jdstaron.com, for your convenience, please use the universal password: JDS110216
 

J D Staron Rug Collection, www.jdstaron.com, universal password: JDS110216

J D Staron Rug Collection, www.jdstaron.com, universal password: JDS110216

If you have any questions, please do not hesitate to contact me.  Have a great weekend.
MIMI